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This Founder Wants To Streamline Business Marketing

Today, I interviewed Vitor Soares, the CEO of AskCory.ai, a tool to help startups leverage the bullseye marketing framework. Vitor is not an indie hacker but a serial entrepreneur. Read on to learn more about his projects, success, failure, and vision.

Who are you?

I'm Vitor Soares, CEO of AskCory.ai. I'm an entrepreneur with a passion for helping businesses thrive in the competitive marketing landscape.

What are some of your projects?

I believe I can say I'm a serial entrepreneur already. I founded a car maintenance marketplace back in 2016 (IZIRepair), turned around Tap My Back to a successful exit last year and have launched other less successful SaaS and AI products too.

What motivated you to be an indiehacker?

Sorry to disappoint you, but I'm not exactly an indiehacker.

I work as an entrepreneur-in-residence at Build Up Labs, a Portuguese startup studio where we cofounded AskCory.ai.

But what motivated me to be an entrepreneur was that from a young age I admired people that was able to create big companies out of nothing. Later while in the university I picked Entrepreneurship classes and some years after I had the chance to invest (and lost all my savings) in my first business, IZIRepair.

What are you building now?

We developed AskCory.ai to empower startups to leverage the Bullseye Framework, a powerful strategy tool we've been using internally at Build Up Labs since 2021. AskCory.ai guides you through a series of questions to understand your business goals and target audience. Based on your answers, it delivers validated marketing tactics designed to help you achieve success.

Through user discovery interviews using the Jobs To Be Done approach, we realized AskCory.ai could fulfill the needs of a wider audience, including freelancers and marketing agencies managing multiple client accounts.

What are the future goals for AskCory.ai?

We have a very ambitious vision for AskCory.ai. Beyond streamlining marketing planning, we see it evolving into an indispensable strategic partner for businesses. Imagine AskCory.ai seamlessly integrating with marketing tools and platforms, offering real-time performance analysis, and even assisting with creative brainstorming using AI. Ultimately, we want to empower businesses to achieve breakthrough marketing results through a powerful human-AI collaboration.

How big is your team?

We benefit from the expertise and resources of Build Up Labs, a leading startup studio. This allows us to maintain a dynamic, cross-disciplinary team focused on rapid development. While the exact team size fluctuates as we experiment and iterate, the core AskCory team it's me on the business side and João Pereira (aka JP) as a CTO.

Any other projects that you’ve planned?

We're constantly exploring new possibilities at Build Up Labs. While AskCory.ai is our current focus, we're always on the lookout for innovative ideas that can empower businesses and entrepreneurs. You can expect to see more exciting ventures emerging from Build Up Labs in the future.

What keeps you motivated?

The chance to make a real difference is a huge motivator. Seeing businesses leverage AskCory.ai to develop effective marketing strategies and achieve their goals is incredibly rewarding.

Anything else that you want to share (might not be tech-related)?

One of the biggest learnings for me as an entrepreneur has been the importance of building a strong support network. Surrounding yourself with talented and passionate people who share your vision is crucial for success. So, a big shoutout to the amazing team at Build Up Labs and the broader startup and indie hackers community for their constant encouragement and collaboration.

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