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This Founder Wants To Shake Product Hunt

Today, I interviewed, Thomas, the maker of Uneed, a launch platform for your products. Uneed is a direct competitor to Product Hunt, the most popular product directory. Thomas intends to capitalize on user feedback and compete against Product Hunt.

Who are you and what motivated you to be an indie hacker?

My name is Thomas, I’m a 29-year-old French guy who was too bored at his job. I’ve been creating things on the internet for a while now, and I guess being an indie hacker was pretty natural!

I love building things, I love challenges, and I love to work on multiple different things.

What are some of your previous projects?

I built a lot of projects. I built a website to find Gumroad affiliates, a feedback exchange platform, an open graph image generator, a NuxtJS boilerplate before it was cool, a no-code website builder, and more.

Coming to Uneed, what prompted you build it?

Uneed is one of my oldest projects, I started it almost 5 years ago. I wanted some kind of laboratory to try the latest shiny JS frameworks, so I needed a simple project: a directory is great for that!

I’ve rebuilt it multiple times over the years and started to monetize it 2 years ago.

What does Uneed offer that PH does not?

Visibility to everyone. You can think of Uneed as a calmer Product Hunt. You don’t have to worry about not having a huge audience or not being on the homepage god knows why: you’ll be featured no matter what.

And we don’t have bots (yet) and are going to fight them.

What are your future goals for Uneed?

I really want to shake Product Hunt.

I want to offer as much visibility as possible for everyone, especially the small players.

I want to build a launch platform that listens to its users.

For that, I intend to do marketing mostly. I’d need the help of the community to make Uneed able to compete with Product Hunt, so I intend to listen to every feedback.

Hypothetically speaking, you get an acquisition offer from Product Hunt. What's your first reaction?

Wow, I never thought of that. I don't know. I think I'd have a hard time selling Uneed if it meant Product Hunt closing it.

I think it all depends on the moment: right now, I don't want to sell the project. Maybe that'll change in the future!

How has the response of your customers been?

So far so good. In the early years, I interacted very little with my customers, so I had very little feedback.

That's completely changed since I turned Uneed into a launch pad: people send me messages all the time! It's cool because I get so much feedback. So much so that all the latest features I've implemented have come from this feedback!

On the other hand, it's hard to deal with mentally, because it's a lot of work.

Anything else you want to share with the world?

If you'd like a good crêpes recipe, don't hesitate to send me a message.

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