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This Founder Wants To Simplify Marketing

Today, I interviewed Nikhil Wad, founder of the Monday Marketing newsletter. He aims to help solopreneurs to channel the power of social media for marketing.

Who are you?

Hey! I’m Nikhil from Bangalore. I’m a social media marketing professional with a graphic design background having over 11 years of experience in social media marketing.

What are some of your previous projects?

My very first project was a simple website yearelapsed.today which tells how much of the year has passed till date in percentage. This I designed after I got laid off in Nov 2023. Since then I hopped on a solopreneur journey.

What made you choose marketing?

I’m from an Applied Arts and Advertising background hence marketing has been infused into me since the beginning.

What are you building now?

I’m building Monday Marketing, a weekly newsletter that is a Monday email with too tools and strategies to help others leverage their presence on social media. I also help solopreneurs and founders in leveraging their presence on social media with simplified social media marketing.

How have you managed the financial impact of being laid off?

I have a few savings to keep me going for a year.

With the advent of AI, how do you think marketing will be affected?

AI is making things easy for marketing but one should be able to tweak and know how and where to use it.

What are your future plans?

Future plans are to scale Monday Marketing newsletter and include social media marketing services under Monday Marketing. The newsletter is monetized which makes me earn $120-150 per month as of now.

Anything else that you want to share (might not be tech related)?

I’m also building digital products on Gumroad.

Cool Products I Found On X

It’s very difficult for new product makers to reach out to potential users. Now that I have 200+ newsletter subscribers and 1700+ followers on X, I have decided to support some new startups for free every week.

DISCLAIMER: I haven’t used most of these products. I am not vouching for their quality. You can check them out if you find something interesting. Also, this disclaimer is not applicable to the last product😜

• ValidateMySaaS by Scott: Validate before you build, not after you ship

• FaveFlow by BD: Fave Flow is the best place to discover the products, tools & agencies that awesome founders use to help fuel their success.

• Indiehackerstacks by Pieter: Discover the best tools from fellow indie hackers to build your product.

• Microlaunch by Said: Discover world-class products & startups.

• ShipThatApp by Matt: Ship your SwiftUI app in days, not weeks

And, finally, by yours truly:

Did you like today’s newsletter? Feel free to reply to this mail.

This newsletter is free but you can support me here.

I’d be happy to connect on Medium, LinkedIn and X.