How To Find Customers for Your Product?

Hi, Aditya here

Here is a DM I got on X:

Before I start telling you about how you can find more customers, let’s take a look at some popular marketing techniques:

• Content Marketing: All kinds of content about your product - blog posts, tweets, emails, videos, and whatever else you can post for the public to see.

• Free Trials: Offer a preview of your product to potential customers for free.

• Search Engine Optimization (SEO): Perform optimization so that your website ranks higher for the keywords you want to be searched for. Simply speaking, if someone searches for the problem, your website should pop up as the solution.

• Listings: List your product in as many directories as you can. Some examples include Product Hunt, SaasHub, AlternativeTo, etc.

• Referral Program: Incentivize a customer if they can bring in other customers. Offer a freebie or a percentage of revenue from new sign-ups.

• Cold Email/DMs: Reach out directly to potential customers.

These are the main categories. I’m not gonna split up social media marketing, video marketing, and others from content marketing, just to make the list longer.

The point is there are dozens of marketing techniques that you can learn online for free but how do you identify the strategy that works for your SaaS?

Follow these steps to get a personalized marketing strategy: