Aditya's Newsletter Edition #4

In today’s edition:

• Reality Check: Trees Don’t Grow in a Night

• Ideas and Success Stories: Influencer Marketing

• Articles: Google Search Monopoly, Space Race, and more

• News: Loom acquired, Project Primrose, new iPads, and more

• No sponsored or paid content

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Reality Check
Trees Don’t Grow in a Night

The concept of overnight success that has been shoved down the throats of gullible viewers by self-appointed internet experts is one of the great banes of the internet.

Success is attractive. There’s no one who does want to make money, live in the house of their dreams and travel to the most breathtaking landscapes around the world.

Sorry to burst your bubble, it’s not easy. It’s the opposite. You need to shed some sweat and tears and you need to keep at it. Fall seven times, get up eight times - it’s not just a saying, it’s a way of life.

You need to be persistent to achieve your dreams. Dreams are nothing without concrete and continuous actions.

Ideas and Success Stories
Influencer Marketing

We’re living in the age of social media. You can sell anything, literally anything that can make an influencer ‘influence’ faster.

Why

Do I have to lay it out? Internet has allowed people to become famous much more easily than before for good or bad reasons. If you enable some people to pay their way to fame, they will gladly accept your offer.

How

I am jumping right into some interesting success stories and ideas for this one; you’re smart enough to figure something out:

• Room Unlocked: A platform to connect brands and influencers. It has received nearly $7 million in funding.
  This area is wide open for competition, a multi-horse race with no clear leader.

• Fueler: A portfolio maker especially for creators. They have more than 29K users already. I’m making a rough estimate of at least $50K to $100K ARR.

• influence.co: A place for influencers to combine all their social media handles in a single place. Their estimated revenue is more than $500K per year.

• Marketing Agencies: This takes minimal effort to start. Create a marketing agency but my suggestion is don’t start with an empty house. Find at least 1 growing influencer, probably someone you know personally.
  Manage their marketing on any preferred social media platform for free. Yes, free. Decide on a small commission when the influencer starts making money and then you can expand.

• Influencer Gadgets: Cameras, microphones, studio lights, there are so many things. Create a marketplace and cater it, especially to influencers. This does require prior investment and a lot of effort to stand up to the competition.

• Creator Creators: What?! In politics, we use the word ‘kingmaker’ for a politician who can not be the leader but can install someone else as the leader.
  Similarly, if you know someone super-talented who is too scared to start, be their manager and let them make money off their talent. You’ll land a cut too for all the marketing management.

Articles
Google pays Apple $18B to $20B a year to keep its search in iPhone

Paul Kunert

The author explains the financial analysis by Bernstein about how Google maintains a monopoly in the search market. The current antitrust lawsuit against Google can potentially change the market significantly but a ruling is not imminent.

Read the complete article

UPI powers your daily transactions, but do you know how it works?

Zohaib Ahmed

A simple breakdown of the Unified Payments Interface (UPI) that makes India the most digital payment-efficient country in the world. The plans for UPI also sound amazing.

Read the complete article

Billionaire space race: can Bezos’s Project Kuiper catch up to Musk’s Starlink?

Adam Gabbatt

This article explains how Elon Musk after dominating the electric car market is now also dominating space with SpaceX’s more than 4500 satellites, how Jeff Bezos is trying to catch up, and why this could be problematic.

Read the complete article

News
Loom acquired, Project Primrose, new iPads, and more

• Atlassian announced this morning that it is acquiring video messaging service Loom for $975 million, the same company that had a $1.53 billion valuation in May 2021 when it announced a $130 million Series C. That was when companies were still thinking about all work being cloud-based and the future looked oh so bright…read more

• TikTok’s looking to make it easier to post direct to the app via third-party platforms, with a new “Direct Post” element within the TikTok API, which will enable creation tools to build in TikTok posting as a publishing option…read more

• Apple may have a surprise iPad update announcement in store for this week. 9to5Mac says it has corroborated a report from Supercharged that Apple will announce spec bumps for three of its iPads — the base model, the iPad Air, and the iPad Mini…read more

• Imagine being able to diagnose a brain tumor in minutes instead of hours—artificial intelligence could make that a reality, according to a new study…read more

• Adobe research scientist Dr. Christine Dierk stunned the crowd during the presentation with Project Primrose. Primrose is a breakthrough in fashion technology that leverages a flexible, low-power, non-emissive series of modular displays that can create static or dynamic patterns on any application, including clothing…read more

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