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Apple Vision Pro, Immersive Technologies And The Future
What Do The People Say?
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Apple Vision Pro, Immersive Technologies And The Future - What Do The People Say?
Image from Apple
I have gathered the best quotes from tech writers, experts, analysts, and social media users amidst the Apple Vision Pro hype to have a sneak peek into what the public thinks, expects and imagines about immersive technologies and their future.
The Vision Pro is a $3,500 screen for one person: you and you only. Maybe it’s the future of the iPhone. Maybe it will usher in a blissful utopia where we are all tuned into our surroundings as much or as little as we would like to be. Maybe it’s a really expensive way to look dumb in the comfort of your own home. But I think there’s one thing that’s for sure: it looks lonely as hell.
Apple doesn’t show this being used outdoors at all, despite that apparently perfect pass-through. One Apple video clip ends with someone putting it down to go outside.
Do I believe in the destination of this mixed reality future? Yeah, I've been writing about it for 10 years. I can see it coming. The Apple Vision Pro is a moment where the ecosystems are starting to finally arrive, the hardware is hitting levels of audiovisual quality that are truly remarkable and input systems are being reinvented. It's an exciting time, and the Vision Pro won't be the only product in this landscape. However, it'll likely be the most influential since the Oculus Rift.
That said, it's clearly not a device you need to get on board with now. The Mac debuted 40 years ago this month, a coincidence that Apple seems well aware of. The Mac was the birth of modern computing, but few people had the first Mac.
Its possible. I think the immersive sensation will become greater than current reality (you can be anywhere with anything you want instantly). Whatever our imagination can cook up, it’ll be there and I’ll be far more entertaining than reality.
It’s a scary thing. Many kids are unfazed by their world now. Grand Canyon, going for a hike, enjoying a sunrise, etc is pretty much death-by-boredom. Nothing compares to the endorphins a phone gives.
This! Strapping something large to your face is a fairly major barrier. Sure, you have to strap on a watch, too, but you can do lots with a watch that you can't do with a head set - get ready (hair, makeup), shower, swim, exercise, etc. Your face is sensitive skin that can break out with acne or show temporary lines if you wear something on your head for a prolonged period.
VR won't start replacing screens until it's substantially smaller. Perhaps the size of eye-glasses. Ideally, a brain implant or contact lens.
Someone like me could free up a lot of space in my small apartment by removing my tvs and monitors, the shelves required to hold them, the cables to connect them to speakers and home theater boxes. With an Apple Vision Pro you only need a computer for the heavy tasks, and the headset, and you suddenly have a huge TV in every room. I can finally watch my shows on the toilet at the same size as my couch. It's an exciting time to be alive.
But don’t forget, the real world is still out there, and it might be worth taking a break from the virtual butterflies every now and then. After all, real cats are pretty cute too (and they don’t need charging).
My opinion? There’s so much to think about. Here are some things that come to my mind:
Apple does not expect Vision Pro to be a groundbreaking success. It’s pricey, intentionally. They are targeting the tech-savvy rich for this urban device.
Apple, like multiple other companies, knows they would need multiple iterations to shell out a consumer XR (Extended Reality) device.
Immersive technologies will win in the long run. It feels almost inevitable. Wearable technology will be the next step after smartphones. These might not be headsets - maybe glasses or brain implants. But XR will take over.
Will the future be lonely? It feels horrible to say this. But, probably, yes. Even more lonely. While XR is advertised as a way to connect with friends continents away from you through 3D holograms; it will, at the same time, disconnect you from immediate surroundings.
How long? We are probably 10-15 years away (maybe less) from the iPhone of XR. It’s coming.
What do you think? I’m waiting for your reply.
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