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5 Reasons Why Your SaaS Might Not Be Growing

Great, you’ve launched your product and you’ve done the shoddy marketing that you could and got some customers. After some time (days or weeks or months), you might hit a ceiling below your expectations. The rate of onboarding new customers stagnates. You might be getting few or no customers and you might not be able to figure out why.

Here are 5 common reasons why your SaaS growth can stagnate:

#1: Your All-Knowing Nature

I get it. It’s your product. YOU did the research, YOU developed and YOU got the first customers. It was you who made all of it possible. You know best.

Not necessary.

There comes a point of time when your SaaS reaches saturation. This means your product and strategy in its present state can only attract the customers it has already attracted. Your SaaS needs improvement.

What should be changed? Talk to your customers.

#2: Conservatism

Remember you are a startup. A startup is characterized by its innovation. There’s no perfect product. You need to constantly innovate as the market evolves. Don’t hold on to the feature that you spent hours coding on just because you spent too much resources.

If you need to let go, let it go.

#3: Lack of Automation

You might think. Nope, my product is too small. I don’t need automation.

Yes, you do. Every unanswered mail. Every extra cold DM that could’ve been sent. Every chatbot request that could’ve been answered by an AI. It all matters.

Whenever you get a chance, automate. Save time to work on something else. Just don’t overdo it.

#4: Improper Feature Selection

It’s cool. Let me learn it. Why shouldn’t I add it in my project? There’s no harm right?

In most cases (that’s like 99%), it’s not a good idea to add the “Signup with LEGO” button.

Whenever you add a feature, ask yourself, was it a part of my plan initially? Are there any other high priority features that could be added first? Did a paying customer ask this? Is there a high chance this feature will bring in more customers?

Proceed only if you have satisfactory answers to the above questions.

#5: Lack of Marketing

Lo and behold! The biggest reason is marketing. You need to reach out to more people.

Accept the fact that in a large majority of cases, you won’t even get a reply.

If you get constructive feedback, use it, it’s gold.

But, keep reaching out to more and more people. You don’t know when you might strike oil, so keep digging.

Bonus #6: Your Product Sucks

Know when to quit.

I have written a detailed guide on micro-SaaS from ideation to exit based on my experience. Read it here.

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